Station Profile

Format & Call Letters

Hawk 107.9 - Home of Fox Sports

Format Description

Hawk 107.9 is the home of Fox Sports.

Hawk 107.9 Fox Sports mixes today's top syndicated sports personalities for a mixture of hot sports opinion.

Hawk 107.9 Fox Sports is where sports fans come first. Since we're passionate our sports fans are too. The Fox Sports format has the most loyal listeners of any format. We have affluent fans that love to debate and discuss sports. Get the day's top sports stories on Hawk 107.9 Fox Sports. 

Hawk 107.9 Fox Sports listeners love debating the top stories in sports, getting behind the scenes look at the life of popular athletes, and listen to get an in-depth look at sports players, teams, personalities, and much more.

Hawk 107.9 Fox Sports features top quality shows and exclusive programming to connect fans with their favorite sports, teams, and players. We also engage passionate fans who stay connected to their schools through sports.

Hawk 107.9 Fox Sports is targeted to reach affluent men 25+ with high earning power in their prime spending years.

Hawk 107.9 Fox Sports  Features The Best In Sports Programming.

Demographic Profile

Hawk 107.9 Fox Sports has wide demographic appeal with consumers who have purchasing power!

Age Composition: Hawk 107.9 Fox Sports targets men  25+.

- Almost 25% of Sports listeners in America are adults 45 to 54 years old.
- Over 20% of Sports listeners in America are adults 55 to 64 years old.
- Almost 15% of Sports listeners in America are adults 65+.
- Over 20% of Sports listeners in America are adults 35 to 44 years old.
- Almost 20% of Sports listeners are adults 25-34 years old.

Gender: Hawk 107.9 Fox Sports targets men. Male: 90% Female: 10%

Household Income: Sports listeners in America have high earning power.

- Over 48% of Sports listeners in America have an income over $75,000.
- Almost 25% of Sports listeners in America have an income of $50,000 -$74,999.
- Almost 25% of Sports listeners in America have an income of$25,000 - $49,999.

- Almost 70% of Sports listeners in America have an annual household income of over $50,000 a year.

Occupation: Hawk 107.9 Fox Sports listeners are employed as Owners, Managers or Professionals, employed as Tradespeople, employed in the Sales and Service industry and are also employed as Administrators or Clerical staff.

Education: Hawk 107.9 Fox Sports listeners are well educated

.- Over 45% are College graduates.
-  Over 30% have attended community college.
-  Over 20% have a high school diploma.

Get your message out to thousands of potential new customers each week with Hawk 107.9 Fox Sports.

Lifestyle Profile

Hawk 107.9 Fox Sports targets homeowners. A huge category with these consumers is home improvement and home decorating.

Home Spending: Started or completed in the past 2 years.

- Interior painting/wallpaper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects

Hawk 107.9 Fox Sports targets listeners with purchasing power.

Hawk 107.9 Fox Sports Listeners Are Active Consumers

- Purchase a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras
-Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skin care products.
- Enjoy going out to restaurants often every month.
- In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories.

Investments: Hawk 107.9 Fox Sports targets listeners who have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activity: Hawk 107.9 Fox Sports attracts listeners actively participate in exercise and fitness, boating, biking, golfing, camping, hiking, and going to the cottage on weekends. These listeners dine out frequently, attend local and regional sporting events and concerts. 

Hawk 107.9 Fox Sports has wide appeal to consumers who have huge disposable income!

Hawk 107.9 Fox Sports has committed to super-serving the community. The station has a strong focus on local events, issues, entertainment, civic functions, as well as, charitable causes. We take pride in being an important part of the fabric of our community. 

At Hawk 107.9 Fox Sports we love taking part in community events and getting behind local causes that affect our listeners.

Hawk 107.9 Fox Sports is extremely proud of its commitment to the community radio station that actively supports hundreds of worthwhile causes.

Hawk 107.9 Fox Sports Is Built For Advertisers

Hawk 107.9 Fox Sports is unique among other radio formats. Due to the nature of this format, people listen to Hawk 107.9 Fox Sports differently.

Hawk 107.9 Fox Sports is a high impact foreground listening medium. We cater to affluent, fast-paced professionals who love to hear the latest from sports events and stories. Hawk 107.9 Fox Sports listeners are actively listening to get the information they want. Your commercial message cuts through and gets heard on Hawk 107.9 Fox Sports.

Hawk 107.9 Fox Sports is a  great investment and delivers the very best results for your business.