Station Profile

Format & Call Letters

Today's HOT Country - KTKU-FM

Format Description

TAKU 105 plays TODAY’S BEST COUNTRY

TAKU 105 Bobby Bones mornings and Fitz afternoons

TAKU 105 targets affluent listeners 25 to 54 years old with a strong core audience of 25 to 54 females.

The Country Music format year to year continues to remain one of the most popular music formats in America today and one of the best performing formats for advertisers.

Country’s biggest stars shine on TAKU 105: Blake Shelton, Miranda Lambert, Carrie Underwood, Keith Urban, Jason Aldean, Eric Church, Sam Hunt, Luke Bryan, and more.

TAKU 105 Country music format is a popular choice for listeners at work.

TAKU 105 allows advertisers to reach a large affluent active consumer group in their prime spending years that can’t be reached with any other station. 

TAKU 105 Country music format is a popular choice for listeners at work.

TAKU 105 allows advertisers to reach a large affluent active consumer group in their prime spending years that can’t be reached with any other station.

Demographic Profile

TAKU 105 has a wide demographic appeal with consumers who have purchasing power!

Age Composition: TAKU 105 targets Affluent consumers in the 25-54 age group. Most of Country Radio listeners in America fall into the 25-64 age group. 

- Over 20% of Country listeners in America are adults 45 to 54 years old.
- Over 16% of Country listeners in America are adults 55 to 64 years old.
- Almost 15% of Country listeners in America are adults 35 to 44 years old.  
- Over 15% of Country listeners in America are adults 25-34 years old.
- Over 15 % of Country listeners in America are adults 65+.

Gender: TAKU 105 has more.females listening than males. 

Occupation: TAKU 105 listeners are employed as Owners, Managers, or Professionals, employed as tradespeople, employed in the sales and service industry, and are employed as administrators or clerical staff.

Household Income: TAKU 105 listeners have high earning power.

- Over 25% of Country listeners in America have an income of over $75,000.
- Almost 25% of Country listeners in America have an income of $50,000 - $74,999.
- Almost 30% of Country listeners in America have an income of $25,000 - $49,999.

Activity: TAKU 105attracts listeners who actively participating in exercise and fitness, boating, biking, golfing, hunting, ATVing, camping, and going to the cottage on weekends. These listeners dine out frequently, attend local and regional sporting events and concerts.

Education: TAKU 105 listeners are well educated. The majority of TAKU 105 listeners have attended or completed college or more.

Investments: TAKU 105 targets listeners who have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Market your business to thousands of potential new customers each week with TAKU 105.

Lifestyle Profile

TAKU 105 listeners are in their prime earning and spending years.

TAKU 105 targets homeowners. A huge category for these consumers is home improvement.

Home Spending: Started or completed in the past 2 years:

- Interior painting/wallpaper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects

The TAKU 105 is targeted to reach active consumers in their prime spending years.

TAKU 105 Listeners Have Purchasing Power

AKU 105 targets affluent consumers with high disposable income.

- Purchase a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, HDTVs, digital video recorders (TiVo), and digital cameras.
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skincare products.
- Enjoy going out to restaurants often every month. 
- In the past year purchased men's and women's clothing, infant and children's clothing, men's and woman's shoes, and accessories.

TAKU 105 is committed to delivering the best value for advertisers today delivering an active audience in their prime purchasing years.

Here's Why TAKU 105 Targets Women

80% of all (male, female, and child) apparel purchases are made by women.
94% of all home furnishing purchases are controlled by women.
85% of all household spending is controlled by women.
50% of new computers are bought by women.
91% of all real estate purchases are influenced by a woman.
20% of home purchases are made by single women.
85% of all new vehicle purchases are directly influenced by a woman.
92% of packaged goods spending is controlled by women.
52% of all new vehicle purchases are made by women.
70% of travel decisions are made by women.
92% of all vacation travel decisions are influenced by women.
55% of wine purchases are made by women.
45% of all electronics purchases are made by women.
61% of all electronics purchases are influenced by a woman.
90% of women participate in decisions that affect household investment and retirement accounts.

Source: Bridget Brennan, author of Why She Buys and recognized expert on women consumer behaviors and motivations.

Market your business to overactive consumers each week with TAKU 105.

Start Your Weekday Mornings With Bobby Bones On TAKU 105

Bobby Bones is the self-deprecating host of The Bobby Bones Show, The Country Top 30 Weekend Countdown, and The BobbyCast, but this true Arkansas boy has a lot more going on than just doing radio from 5 a.m. to 10 a.m. every weekday.

TAKU 105 Coverage Map